Parivar Seva Sanstha provides need based affordable clinical services to the community across 11 states in the country through its 31 comprehensive Reproductive Health (RH) Care service clinics. 
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Social marketing is globally recognized as a key strategy for improving access to a wide range of products and services that directly and positively impact the outreach and coverage of healthcare.
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Education and training is yet another integral component of Parivar Seva. Through different approaches, which include inter-personal communication (IPC), outdoor promotion and mass media, awareness is created amongst different target groups about different aspects of reproductive health and availability of quality and affordable reproductive health.
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In 2007, Parivar Seva expanded its area of work to include overall population and development issues. It established a unit called Management Institute of Population and Development (MIPD) in Jaipur, which has now moved to Delhi.
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